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Sights in Tyrol

Enjoy wonderful cultural destinations

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Did you know that the Swarovski Crystal Worlds are among the most visited attractions in Austria?

Tyrol offers a wealth of cultural treasures and attractions. Whether you’re on a wellness vacation combined with shopping or an active vacation in the Zillertal—a day of sightseeing in Tyrol combines culture with enjoyment and makes your trip to Tyrol an unforgettable vacation experience in Austria.

  • The Best Attractions in Innsbruck

    • The Golden Roof: An iconic landmark in the Old Town featuring 2,657 fire-gilded shingles.
    • Maria-Theresien-Straße: Tyrol’s most popular shopping street, perfect for rainy days, featuring Kaufhaus Tyrol and the City Hall Galleries.
    • Hungerburg Funicular: A unique experience—climb the mountain in just minutes.
    • Innsbruck Alpine Zoo: With over 2,000 animals representing 150 species, it offers an exciting journey into the Alpine world.
    • Bergisel Ski Jump: Zaha Hadid’s famous ski jump stadium—a highlight for architecture and sports fans.
    • Tirol Panorama: A 1,000 m² panoramic painting offering a breathtaking 360-degree view of the Tyrolean struggle for freedom in 1809.
    • Top Events: Experience impressive performances at the Winter Dance Festival and the Innsbruck Festival of Early Music.
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Krimml Waterfalls in Pinzgau

Experience Europe’s largest waterfalls—the Krimml Waterfalls | With an impressive drop of 385 meters and an average flow rate of 5.6 m³ per second, the Krimml Waterfalls are among Austria’s most spectacular natural wonders. Every year, they captivate over 400,000 visitors and are among the country’s most visited attractions.

  • Experience this natural spectacle up close—relax on granite seating sculptures and enjoy the best view of the roaring waters from the new “Jagasprung” observation deck. The hike along the Waterfall Trail, which features various lookout points, takes about 1 hour to reach the uppermost waterfall and is suitable for families.
  • The drive from the Zillertal via the Gerlos High Alpine Road is an experience in itself! Along the way, the Durlassboden Reservoir and the breathtaking panoramic view of the Wildgerlostal Valley and the towering peaks of the Finkau invite you to make unforgettable photo stops; the Durlassboden Reservoir is also considered one of the most beautiful swimming lakes in the Zillertal.
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Tratzberg Castle near Innsbruck

Experience Tratzberg Castle in a whole new way—with a fascinating virtual reality journey through time! Thanks to state-of-the-art 3D animation, you’ll immerse yourself in over 500 years of history and discover this imposing castle in a completely new way. Tratzberg Castle was first mentioned as early as the 13th century as a border fortress against Bavaria. After being rebuilt by the influential Fugger merchant family, it became the epitome of a Tyrolean Renaissance castle in the 16th century. Highlights at Tratzberg Castle:

  • The Habsburg Hall with the impressive Habsburg family tree
  • Gothic Fugger Room with unique wood paneling
  • The Royal Chamber with its sumptuous furnishings
  • Vibrant paintings & ornate ceiling frescoes
  • An impressive arcaded courtyard that invites you to linger

Tip: The combination of historic charm and state-of-the-art virtual reality technology makes Tratzberg Castle a unique experience—an absolute must-see and one of the most popular destinations for rainy days in Tyrol.

One of Austria's most famous attractions

“With more than 18 million visitors since its opening, the Swarovski Crystal Worlds in Wattens is one of Austria’s most visited attractions. Fascinating cabinets of curiosities, international art installations, and the expansive garden make this special destination in Tyrol an unforgettable experience for families as well as art and culture enthusiasts.”

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Swarovski Crystal Worlds

The Swarovski Crystal Worlds in Wattens offer a fascinating experience for art and design lovers. Created in 1995 by the renowned multimedia artist André Heller, they transport visitors to a magical world of light, crystals, and imagination. Highlights of the Swarovski Crystal Worlds:

  • The centerpiece: The Giant & his 16 Chambers of Wonders—mystical art installations by international artists enchant visitors with creative light and crystal effects.
  • Crystal Cloud & Mirror Water – Around 800,000 floating Swarovski crystals, designed by Andy Cao & Xavier Perrot, sparkle above a black water basin.
  • An adventure park for the whole family—a 7.5-hectare garden with numerous attractions:
  • Play Tower & Maze – Adventures and interactive experiences for children.
  • Mirrored Water Garden – A mystical setting that leaves visitors in awe.
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Shopping and Strolling Through Innsbruck

Innsbruck offers the perfect blend of traditional and modern shopping. Small boutiques in the Old Town and artisan shops sit alongside trendy shopping streets lined with a variety of modern stores. The Rathausgalerien, Kaufhaus Tyrol, and Sillpark are true shopping paradises. Popular shopping centers like the DEZ and Cyta on the outskirts of town are also worth a visit. Whether small and exclusive or large and diverse—Innsbruck has the perfect shopping experience for every shopping enthusiast.

Architectural Highlights in Tyrol: Innsbruck stands not only for history but also for modern architecture, featuring impressive structures designed by international architects. On rainy days, the city offers the ideal combination of a shopping trip through modern streets and visits to world-famous landmarks such as the Golden Roof and the Bergisel Ski Jump, designed by Zaha Hadid. Innsbruck offers the perfect blend of contemporary attractions and historic charm for an unforgettable experience.

So cool! Urban flair just a 50-minute drive from our design hotel in the Zillertal: The city at the foot of the Nordkette promises pure variety for shopping enthusiasts and those interested in culture and architecture!

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Achensee Boat Tours and Steam Rack Railway

Lake Achensee, also known as the “Tyrolean Sea,” captivates visitors with its emerald-green waters, nestled between the imposing peaks of the Karwendel and Rofan mountain ranges. Whether you’re looking for relaxation or adventure—there’s something for everyone here.

  • Achensee Boat Tour – Discover Tyrol’s largest lake on a leisurely cruise aboard modern boats and enjoy the impressive panoramic views.
  • Achensee Steam Rack Railway – For over 130 years, Europe’s oldest rack railway has been climbing 440 meters in elevation from Jenbach to Seespitz. It pairs perfectly with a boat cruise on Lake Achensee.
  • Summer Highlights for Family Vacations in the Zillertal – Beach resorts in Achenkirch, Maurach, and Pertisau invite you to swim, try stand-up paddleboarding, and go sailing.
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Rattenberg, the Historic Glass Town

With a population of only about 500, Rattenberg is Austria’s smallest town and is just a 25-minute drive from Kaltenbach. The medieval pedestrian zone offers an idyllic setting for leisurely strolls, shopping, and relaxation. The traditional glassworks, in particular, offer a unique experience in the town.

From the Schlossberg, you can enjoy a breathtaking view of the town, the Inn River, and the imposing Tyrolean mountains. The Augustiner Museum and the annual Schlossbergspiele make Rattenberg a cultural highlight of the region. In winter, the town reveals its special charm, and the Rattenberg Advent is considered one of the most beautiful Advent events in Tyrol.

Tip: On rainy days, a visit to Rattenberg can be perfectly combined with a detour to the Tyrolean Farm Museum in Kramsach or a leisurely hike through the Tiefenbach Gorge or along Lake Bergelstein near Kramsach.

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Kufstein—A City Rich in History

A Day in Kufstein: The glass elevator takes you effortlessly up to Kufstein Fortress. Today, it may seem easy to conquer Kufstein’s landmark, but in the early 16th century, it posed major challenges for Emperor Maximilian I. If you’re there around noon, don’t miss the concert on the “Heroes’ Organ.” Since 1931, the world’s largest open-air organ has been located in the fortress’s Bürgerturm. Every day at noon, Kufstein resounds with organ music from 4,948 pipes and 46 stops.

Fascination—Riedel Manufactory and Museum: Riedel glasses are renowned far beyond the borders of Tyrol for their craftsmanship and quality. Each glass is handcrafted and mouth-blown, and each tells a story that dates back to a tradition over 2,000 years old. Anyone who wants to learn more about this art, the production of Riedel glasses, and the harmonious interplay between glass and wine should visit the Glashaus in Kufstein.

FAQ

This is what interests our guests.

All FAQs

Which attractions in Tyrol are particularly easy to reach from the Zillertal?

Thanks to our hotel’s location in the Zillertal, with quick access to the A12 Inntal Autobahn, many of Tyrol’s most famous attractions are easily within reach. Innsbruck, the capital of Tyrol, is about a 45-minute drive away and delights visitors with its historic old town, shopping opportunities, and cultural highlights.

Popular attractions such as the Swarovski Crystal Worlds and the Innsbruck Alpine Zoo are also easily accessible and are ideal for varied day trips. This makes the Zillertal a perfect starting point for a diverse vacation or a spontaneous short trip to Tyrol.

Is Innsbruck an ideal destination for shopping and culture when traveling from the Zillertal?

Yes—Innsbruck is easily accessible from the Zillertal and is ideal for a varied day trip. In addition to Maria-Theresien-Straße and the boutiques in the Old Town, modern shopping centers such as the DEZ Shopping Center and Kaufhaus Tyrol are among the region’s most popular shopping destinations.

As a historic Olympic city, Innsbruck also offers numerous cultural and sports-related highlights. Landmarks such as the Golden Roof, the Hofburg, and the famous Bergisel ski jump combine history, architecture, and Alpine sports culture—making Innsbruck the perfect complement to a nature and active vacation in the Zillertal.

Which attractions in Tyrol are particularly well-suited for a family vacation in the summer?

Tyrol offers numerous family-friendly attractions that are ideal for a summer vacation with children—whether it’s sunny or rainy. Particularly popular with families are the Swarovski Crystal Worlds, with their interactive experience rooms and spacious outdoor areas, as well as the Innsbruck Alpine Zoo, which, as Europe’s highest-altitude zoo, showcases native animal species in an alpine setting.

For days when the weather isn’t cooperating during a family vacation, the Audioversum in Innsbruck offers an exciting indoor alternative with hands-on learning about sound and perception. The offerings are complemented by the impressive Krimml Waterfalls, which provide a breathtaking natural experience for young and old alike, even in summer.
Thanks to their central location in the Zillertal, these family-friendly destinations in Tyrol can be easily incorporated into your summer vacation as day trips.

What cultural and historical attractions should you visit in Tyrol?

Tyrol captivates visitors with a wealth of cultural and historical highlights. Rattenberg, Austria’s smallest town and part of the Alpbachtal tourism region, is particularly worth seeing. Rattenberg is best known for its time-honored glassworks, its lovingly preserved old town, and its medieval townscape. Rattenberg is easily accessible from our hotel in the Zillertal in about 25 minutes by car and is ideal for a short cultural or shopping excursion.

Equally worth visiting are the fortress town of Kufstein with its imposing Kufstein Fortress, as well as the magnificent Tratzberg Castle between Jenbach and Schwaz. Thanks to our central location in the Zillertal, these cultural attractions in Tyrol can be easily incorporated into a varied vacation or short getaway as relaxing day trips.

Why is the Zillertal the perfect destination for a short getaway featuring sightseeing, wellness, and shopping?

The Zillertal combines easy access to Tyrol’s top attractions with the perfect setting for a relaxing wellness getaway or a girls’ shopping trip. Thanks to its central location, highlights such as Innsbruck, Rattenberg, or Lake Achensee can easily be planned as day trips—ideal for a varied getaway.

Located in the upper Zillertal, Das Kaltenbach is the perfect starting point for combining shopping and culture with wellness and relaxation. The hotel’s own spa area, featuring a Sky Sauna and pool, offers moments of relaxation after a stroll through town or an excursion—ideal for a stylish getaway to Tyrol.